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When Quiksilver decided to expand his production on the girl's line in 1990, it was definitely a courageous move. The surf market has always been unpredictable, and surfers have not attracted much attention to what the surfers enjoyed long before. But even great ideas need a dose of courage, and Quiksilver saw enormous opportunities in the unparalleled women's surfing market, which has proven to be the right decision for a while. Roxy had only a few tiny steps.
Ladies functional socks Roxy
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Like Quiksilver also Roxy was born in the water. At the beginning, in 1990, it was a swimwear collection that met with instant success. In the following year, Roxy introduced herself with a line of clothing that brought success again. In 1992, we can watch the ongoing brand expansion, the jeans line and the first pieces of winter clothing appear. Thanks to the Roxy collection being created and offered with the traditional, true surf brand of Quiksilver, its products have become interesting not only for girls but also for retailers. The first women's surf brand has not stayed on the market for long, and other companies soon followed.
The popularity of the brand grew as its production grew. The accessories and sunglasses were brought to Roxy in 1995, and the following year he added shoes, watches and a Roxy Girl collection. A complete winter line containing clothing and accessories was released in 1997 along with Teenie Wahine - a teenage collection. The year 1999 brought jewelery, travel bags, backpacks and all kinds of travel accessories, a collection for the skating section of the female and last but not least Roxy Room - which contained bed linen, lamps, various posters etc. At the end of the 90's Roxy became a brand for girls go anywhere and entered the mass market without losing its CORE customers. The new millennium took the next step in the form of a complete line of snowboards, introduced in 2003, produced in collaboration with the innovative Mervin Mfg., Which also brings rich ROXY BANANES this year. Roxy Snow Team love bananas!
