EUR
The Electric brand was founded in 2000 by Kip Arnette, Bruce Beach and Mike Carter after many years of experience in designing, producing spectacles and marketing. Electric, these are above all premium premium sun, snowboard and new and dioptric glasses. The collection is supplemented every year with men's, women's and children's clothing with accessories.
Ski helmets Electric
Dangerous situations are both in snowboarding and skiin inevitable. It happens suddenly and unexpectedly. It is therefore good to wear ski helmets which are basically the fundamental equipment for both the board and the skis. They can protect your head and they can even save your life when you fall. That's why investing in them is definitely worth it. Especially today, when the vast majority of them at our eshop meet the European Union's safety standards for downhill skiing and snowboarding. These helmets have a durable, shock-absorbing shell and are equipped with a soft, breathable lining, ventilation holes and comfortable pull straps to help you adjust the size. Of course, it depends on the model you choose - each one differs in equipment and design. Choose from women's, men's and children's pieces of different colors, and especially models from different manufacturers that guarantee quality.
Electric is defined by the iconic Volt logo and is deeply rooted in action sports, music and fashion. Electric team consists of celebrities such as the legendary Peter Line or X-Games Gold: Andreas Wiig, Jamie Anderson, and Tanner Rainville. Electric lives by seeing "The Future is NOW" so GO GO VOLT and it's Right Right Now! One of the most significant present of today's Electric is the character of Eric Crane. He began his career in 1993 as a graphic designer and advertising specialist at Arnette Optics. Thanks to his fervor, he quickly became a prominent figure in action sports, and in 1998 he joined Astro Studios in San Francisco. Two years later, Eric designed Electric's identity and held the brand until 2003. In 2007, Eric moved to Nixon as Global Vice President of Product Design to become CEO six years later. In 2016, Eric Crane bought the Electric brand from the Kering Group and is currently the owner of the brand, which also marks the direction of the brand.
