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Upfront is a brand full and inspired urban and street culture mixed with music clubs and spinning vinyls. Her iconic products include a cap which comes not only with original ideas in design design but also as a solution to the whole construction. It all started in 1984.Upfront
Exactly, in the mid-1980s, two DJs joined forces to invest together in creating a community for people who love vinyl records and music parties. The idea of the headgear came a long way later, namely in 2009 when the Upfront brand was officially launched in Copenhagen, Denmark and Hong Kong.
