EUR
The Electric brand was founded in 2000 by Kip Arnette, Bruce Beach and Mike Carter after many years of experience in designing, producing spectacles and marketing. Electric, these are above all premium premium sun, snowboard and new and dioptric glasses. The collection is supplemented every year with men's, women's and children's clothing with accessories.
Men's clothing Electric
All men's at Swis-shop.com come from world-renowned and renowned skate clothing dealers. The products are made from premium quality materials and follow the latest fashion trends in fashion and street fashion. Besides classic products such as men's t-shirts, men's jackets or men's trousers and men's sweatshirts, you can also find men's functional outfits designed for sporting purposes. These products are made of special breathable and waterproof fabrics that are suitable for skateboarding and snowboarding. Our offer includes models that are produced in special and limited collections and series. With a wide variety of models, colors and sizes, you will certainly not have the problem of choosing the right piece of clothing for you. Choose men's skate clothing and snowboard clothing from the comfort of your home and nicely clear.Electric is defined by the iconic Volt logo and is deeply rooted in action sports, music and fashion. Electric team consists of celebrities such as the legendary Peter Line or X-Games Gold: Andreas Wiig, Jamie Anderson, and Tanner Rainville. Electric lives by seeing "The Future is NOW" so GO GO VOLT and it's Right Right Now! One of the most significant present of today's Electric is the character of Eric Crane. He began his career in 1993 as a graphic designer and advertising specialist at Arnette Optics. Thanks to his fervor, he quickly became a prominent figure in action sports, and in 1998 he joined Astro Studios in San Francisco. Two years later, Eric designed Electric's identity and held the brand until 2003. In 2007, Eric moved to Nixon as Global Vice President of Product Design to become CEO six years later. In 2016, Eric Crane bought the Electric brand from the Kering Group and is currently the owner of the brand, which also marks the direction of the brand.
