EUR
The Electric brand was founded in 2000 by Kip Arnette, Bruce Beach and Mike Carter after many years of experience in designing, producing spectacles and marketing. Electric, these are above all premium premium sun, snowboard and new and dioptric glasses. The collection is supplemented every year with men's, women's and children's clothing with accessories.
Ski equipment Electric
We live in winter sports and therefore we are well aware that skiing is experiencing a great return and refresh. Snowboard still keeps its numerous fans and a solid base, but the skiers next to them have not been acting like poor relatives long ago. And thanks to the fact that the ski equipment is more than just keeping up with snowboards. Skiing has changed, which, inspired by more relaxed snowboarding, is now more colorful, cheerful and certainly more interesting, as well as driving style and conditions. The ski slopes themselves have changed, thanks to new materials and technologies, the snowboards have made their way into design. They just go on today much better and easier than ever before. Convenience of easier movement on the straights, including the fact that they are carried on a slope where no cable car goes anymore, much better than the snowboards, but it remains. At Swis-shop.cz you will find a wide range of skis for different types of driving and also top ski equipment (whether it's body protectors, ski helmets, ski goggles or ski wear, such as ski jackets or ski pants) from the world's leading manufacturers. Choose from different models, colors, shapes, designs and sizes.Electric is defined by the iconic Volt logo and is deeply rooted in action sports, music and fashion. Electric team consists of celebrities such as the legendary Peter Line or X-Games Gold: Andreas Wiig, Jamie Anderson, and Tanner Rainville. Electric lives by seeing "The Future is NOW" so GO GO VOLT and it's Right Right Now! One of the most significant present of today's Electric is the character of Eric Crane. He began his career in 1993 as a graphic designer and advertising specialist at Arnette Optics. Thanks to his fervor, he quickly became a prominent figure in action sports, and in 1998 he joined Astro Studios in San Francisco. Two years later, Eric designed Electric's identity and held the brand until 2003. In 2007, Eric moved to Nixon as Global Vice President of Product Design to become CEO six years later. In 2016, Eric Crane bought the Electric brand from the Kering Group and is currently the owner of the brand, which also marks the direction of the brand.
