EUR
The Electric brand was founded in 2000 by Kip Arnette, Bruce Beach and Mike Carter after many years of experience in designing, producing spectacles and marketing. Electric, these are above all premium premium sun, snowboard and new and dioptric glasses. The collection is supplemented every year with men's, women's and children's clothing with accessories.
Snowboard goggles Electric
Don't even think about going on a slope without snowboard goggles! Quality snowboard goggles are the basic equipment. They protect you from the sharp rays of the sun reflecting from snow, snow and ice. In addition, 100% of snowboard goggles also protect against harmful ultraviolet UV radiation, which is very strong in the mountains due to a shorter distance to the sun. They also greatly help safety on the slope in general, because they improve brightness, remove glare, and help with poor visibility. In addition, today snowboard goggles look great too. Choose your piece from our brands. From Oakley over Anon to Roxy or Electric.
Electric is defined by the iconic Volt logo and is deeply rooted in action sports, music and fashion. Electric team consists of celebrities such as the legendary Peter Line or X-Games Gold: Andreas Wiig, Jamie Anderson, and Tanner Rainville. Electric lives by seeing "The Future is NOW" so GO GO VOLT and it's Right Right Now! One of the most significant present of today's Electric is the character of Eric Crane. He began his career in 1993 as a graphic designer and advertising specialist at Arnette Optics. Thanks to his fervor, he quickly became a prominent figure in action sports, and in 1998 he joined Astro Studios in San Francisco. Two years later, Eric designed Electric's identity and held the brand until 2003. In 2007, Eric moved to Nixon as Global Vice President of Product Design to become CEO six years later. In 2016, Eric Crane bought the Electric brand from the Kering Group and is currently the owner of the brand, which also marks the direction of the brand.
