EUR
The Electric brand was founded in 2000 by Kip Arnette, Bruce Beach and Mike Carter after many years of experience in designing, producing spectacles and marketing. Electric, these are above all premium premium sun, snowboard and new and dioptric glasses. The collection is supplemented every year with men's, women's and children's clothing with accessories.
Men's snowboard goggles Electric
Snowboarding is usually operated high in the mountains. So we're always closer to the sun. Therefore, you need to protect your eyes. Great men's snowboard goggles are essential for protecting eyes from harmful UV rays, but also for the better visibility. They provide protection against the foul snow, from the frozen snow flying around that can dangerously prevent from seeing at all and be the cause of the fall, and last but not least, they protect you from the chilly winds or falling snow, which can surprise you at any time. At our shop we have goggles with brightening and darkening glasses, models with ventilation systems, with 100% UV protection, glasses with antibacterial layers, with wide spherical glasses extending horizon of vision to the maximum and many more. We believe you can easily choose from a selection of leading brands such as Anon, Quiksilver, Smith or Oakley, color designs and a variety of models and design types.
Electric is defined by the iconic Volt logo and is deeply rooted in action sports, music and fashion. Electric team consists of celebrities such as the legendary Peter Line or X-Games Gold: Andreas Wiig, Jamie Anderson, and Tanner Rainville. Electric lives by seeing "The Future is NOW" so GO GO VOLT and it's Right Right Now! One of the most significant present of today's Electric is the character of Eric Crane. He began his career in 1993 as a graphic designer and advertising specialist at Arnette Optics. Thanks to his fervor, he quickly became a prominent figure in action sports, and in 1998 he joined Astro Studios in San Francisco. Two years later, Eric designed Electric's identity and held the brand until 2003. In 2007, Eric moved to Nixon as Global Vice President of Product Design to become CEO six years later. In 2016, Eric Crane bought the Electric brand from the Kering Group and is currently the owner of the brand, which also marks the direction of the brand.
