EUR
The Electric brand was founded in 2000 by Kip Arnette, Bruce Beach and Mike Carter after many years of experience in designing, producing spectacles and marketing. Electric, these are above all premium premium sun, snowboard and new and dioptric glasses. The collection is supplemented every year with men's, women's and children's clothing with accessories.
Women's ski goggles Electric
Women's ski goggles are an indispensable part of ski equipment. They protect eyes from snow getting into eyes, from harmful UV rays that we are more exposed to on the slope and not last but least they improve general visibility. When selecting the illuminating lenses, they lighten vision in poor visibility conditions, choice of darkened lenses then means darkening aggressive sunshine. In both cases goggles eliminate the negative effects and improve vision, thus providing more comfort and, moreover, greater safety. Men's ski goggles are usually equipped with ventilation holes, anti-fogging treatments or anti scratch layer. Choose from our many models from the world's leading manufacturers of ski equipment.
Electric is defined by the iconic Volt logo and is deeply rooted in action sports, music and fashion. Electric team consists of celebrities such as the legendary Peter Line or X-Games Gold: Andreas Wiig, Jamie Anderson, and Tanner Rainville. Electric lives by seeing "The Future is NOW" so GO GO VOLT and it's Right Right Now! One of the most significant present of today's Electric is the character of Eric Crane. He began his career in 1993 as a graphic designer and advertising specialist at Arnette Optics. Thanks to his fervor, he quickly became a prominent figure in action sports, and in 1998 he joined Astro Studios in San Francisco. Two years later, Eric designed Electric's identity and held the brand until 2003. In 2007, Eric moved to Nixon as Global Vice President of Product Design to become CEO six years later. In 2016, Eric Crane bought the Electric brand from the Kering Group and is currently the owner of the brand, which also marks the direction of the brand.
